THE POWER OF PINTEREST
Pinterest is one of the most used social media platforms in today’s digital age. Whether you are looking for outfit inspiration or even LIFE inspiration, it’s got you covered. Pinterest is a platform that continues to inspire creativity and motivates the wonders of what your imagination can do.
Source: Canva, DataReportal
Pinterest started their company in 2010 with three entrepreneurs, their strategy was to create a platform where users could become inspired and be discovered by others. Once it gained attention, followers were encouraged to take that creativity and incorporate it into their own lives.
Pinterest has a wide variety of topics for users to become interested in. Suddenly, anyone could dip into the creativity pool and be inspired by all the amazing things people were posting on the platform. From dinner recipes to planning your wedding day— Pinterest is a creative environment and space where people can feed off ideas and uniquely interact with each other.
The productive freedom of this platform has since gained popularity and the company has evolved the app into having numerous features. Pinterest is set apart from any other app we use since you can build your dream life and become inspired.
The company releases a prediction of trends each year that provide media personalities and brands a forecast of the upcoming trends for the season. 2023's report includes "sci-fi fits, airy styles, romcom core" and many more neoteric fads that you can read about here. For the last three years, 80% of Pinterest's prediction reports have come true which speaks volumes since they are able to anticipate and create fashion tendencies on their platform.
Source: Pinterest Predicts 2023
These reports are analyzed by Pinterest which are based on the user's interests and most searched results. According to their prediction, the trends come from "global Pinterest data comparing the analysis period of September 2020 to September 2022".
Creative Directors and Fashion influencers use this platform daily to complete their day-to-day work. Even trendsetters are browsing Pinterest to be on top of current fashion which has an influence on other social media platforms. The prediction report also has tips for businesses to use as a strategic forecasting tool.
Pinterest believes that using it as an predictive element for your brand will make you stronger since trends are able to accelerate faster, remain stable and reach audiences across the board. For example, Estée Lauder was ahead of the game when they launched a product promoting sustainable beauty when Pinterest predicted the iconic minimalist skin routine last year according to the report.
Source: How Pinterest Trends Can Grow Business
Influencers on social media platforms like Instagram and TikTok can gain inspiration from Pinterest's 2023 trend report since they are able to develop it early on using the report. Pinterest can be seen as a strategic implement for leaders in the digital age since it is a space of collaboration and inventiveness.
It helps produce ideas for content creators and merchandise for businesses that want to work around trends to elevate their marketing efforts. If you thought it stopped there, Pinterest has a whole website dedicated to trends where it keeps track of them daily— you can see personalized data of what's trending in your favorite categories and topics.
Source: Pinterest
Because of its uniqueness, this is what helped the company gain so many users since people can engage ideas and invest in new hobbies or interests (hence the name!). So if you are looking for somewhere to spark your creativity, Pinterest will help you discover things you love and never even dreamt about doing!