For over a decade, the Kardashian family has captivated audiences with their hit reality show, "Keeping Up With the Kardashians." While their popularity and influence in the entertainment industry cannot be overstated, their impact on social media has also been profound.
Source: People Magazine
One of the most significant ways the Kardashians have shaped social media is by popularizing platforms like Instagram, Snapchat, and Twitter. With their massive followings on these platforms, the Kardashians have helped to make social media an essential aspect of modern life. They have also played a significant role in these platforms' evolution, influencing how people use them and the features they offer.
Currently, Kylie Jenner is the fifth most followed person on Instagram, boasting 391 million followers, as well as Kim Kardashian being the eighth most followed person on Instagram with 357 million followers.
The Kardashians have leveraged fame and personal branding to build lucrative social media businesses. From promoting products to sharing their daily lives with their followers, the Kardashians have turned their social media presence into a profitable enterprise. They have also shown that social media can be a powerful tool for building a personal brand and connecting with fans.
Beyond their business ventures, the Kardashians have also been at the forefront of many social and cultural movements. They have used their platform to promote body positivity and encourage women to embrace their curves. Khloe Kardashian has even created a size-inclusive brand called Good American. They have also been instrumental in shaping beauty trends, popularizing contouring, and introducing new makeup lines like KKW Beauty, now known as SKKN BY KIM, and Kylie Cosmetics.
Source: Good Morning America
The Kardashians' social media influence has extended beyond entertainment and beauty. They have used their platforms to advocate for social justice and raise awareness of important issues. For example, Kim Kardashian has been a vocal advocate for criminal justice reform, while Khloe Kardashian has used her fame to raise awareness on mental health issues.
Source: ABC News
Despite their influence, the Kardashians have also faced criticism for using social media. Some have accused them of promoting unrealistic beauty standards and contributing to the commodification of women's bodies. Others have criticized them for using their platforms for self-promotion and lacking authenticity.
Regardless of the criticism they face, there is no denying the impact that the Kardashians have had on social media and popular culture. They have shown that social media can be an extremely vital tool for building a personal brand and connecting with fans. They have also used their influence to promote important causes and advocate for social justice. Love or hate them, the Kardashians have left an indelible mark on social media and will continue to shape how we use it for years to come.