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From Bella Hadid to EmRata and Katie Holmes, the allure of the '80s classic, the bubble perm, has taken the world by storm, especially among those with naturally straight hair. Google Trends reveals an astonishing surge of over 350 per cent in worldwide searches for "bubble perm" in the past 12 months, with many seeking to embrace their inner Carrie Bradshaw, the beloved single gal who has returned to grace our screens.

As someone blessed with naturally wavy hair, I can't forget the iconic scene from Sex and the City season two, where Carrie, nursing a cosmo at a nearby bar during Mr Big and Natasha's engagement brunch, draws parallels between her situation and Barbra Streisand's character, the "c-c-c-curly-haired Katie" in The Way We Were.

"Maybe some women aren't meant to be tamed," muses Carrie, her wild ringlets dancing in the wind while a horse inexplicably neighs nearby. "Maybe they just need to run free until they find someone just as wild to run with them." I felt seen. After two decades, the era of big bouncy curls is making a glorious comeback. Here’s everything you need to know about the trend.

Why are bubble perms trending?

Bubble perms are back, and according to celebrity hairstylist Andrew Fitzsimons, they're fabulous and easy to achieve. Especially great for those with naturally straight, thin, or lackluster hair, this trend adds exciting movement to your locks. Unlike beachy waves, the bubble perm is bold and bouncy, perfect for a high-glam, polished look with voluminous tresses. It's the ultimate hairstyle for a summer party, exuding disco diva vibes.

Fitzsimons remarks on the boldness of this hairstyle, and rightfully so. In an era where people embrace creativity and edginess in their styling choices, the bubble perm stands out as the perfect way to create a truly unique and eye-catching appearance. So, if you're ready to make a statement and turn heads with your hair, the bubble perm is undoubtedly the way to go. Embrace the fun and excitement of this hair trend and step into a world of voluminous, playful curls that will make you shine wherever you go.

Source: Vogue Source: Vogue Source: Vogue

How do you create the ultimate bubble perm?

Roller sets work wonders for shorter hair, while tongs or skinny wands are ideal for longer lengths. The goal is to create flawless, voluminous curls in various sizes. According to Jonathan Eagland, Senior Stylist at John Frieda salons, getting the tong heated to the right temperature is crucial. Take it section by section, carefully wrapping the hair around the tong to avoid burns. You may choose to prepare the hair with volume-enhancing products, but a simple base is often preferred for a more natural look.

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Once you've worked through the entire head, Eagland recommends using a wide-tooth comb or brush to create a modern touch, effortlessly blending the curls for a stunning result that suits your unique style. Some perfect options are PATTERN Hair Pick ($9.00), Double Row Detangler ($18.00), and Conair Hairbrush ($3.97). Whether your hair is short or long, these tailored techniques will help you achieve the perfect, head-turning curls you desire.

"To achieve a soft and glamorous look without making your hair appear overly stiff and set, it's best to opt for gentle curl products rather than harder setting products," advises David McNeil, the Creative Communications Manager and Color Specialist at Brooks & Brooks. Using softer curl products ensures a more natural and effortless finish. You can use Ulta Beauty's Coconut & Hibiscus Curl & Style Milk ($12.49), or another perfect Ulta option is Curl Charisma Rice Amino + Avocado Leave-In Defining Creme ($24.00). McNeil recommends incorporating different barrel sizes, whether tongs or wands, to add root lift in specific areas and create curls of varying sizes. Curling the hair from the root to the ends is essential for a seamless and polished appearance.

Source: Ulta Beauty Source: Ulta Beauty

With the proper techniques and products, you can confidently rock the bubble perm, embracing your wild and playful side, just like Carrie Bradshaw's iconic character did. So, whether you want to revive an '80s classic or elevate your style with stunning curls, the bubble perm trend offers a thrilling and personalized hair journey. Let your hair be the centerpiece of your fabulous look, and with a touch of killer attitude, you'll be ready to conquer the world.

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