OLE APP: ELEVATING YOUR FASHION EXPERIENCE TO YOUR DOORSTEP
Source: TikTok
Discover a paradigm shift in the fashion world with Ole App, a cutting-edge delivery app taking New York City by storm. Seamlessly delivering exquisite designer garments to your doorstep in under 50 minutes, Ole presents a unique and swift approach that sets a new standard in convenience and style. For a nominal fee of just $5, fashion enthusiasts can indulge in the luxury of having their cherished designer dresses, jeans, handbags, and footwear hand-delivered by Ole's fashion-savvy couriers, who go the extra mile by offering to await your verdict as you try on your selections patiently.
With exclusive partnerships including iconic names like Celine, Balenciaga, Off-White, Alexander Mc-Queen, Gucci, Ole embarks on a transformative journey, reshaping the landscape of designer apparel procurement. Originating as an Israeli delivery service in Tel Aviv in 2021, Ole began five months ago in Manhattan, Brooklyn, and Queens, expanding to Long Island and certain parts of New Jersey as well.
Eager to meet your style needs, Ole pledges to execute same-day delivery within a mere three-hour window from 6 PM to 9 PM. Setting itself apart from conventional retailers offering same-day services, Ole distinguishes itself by accomplishing deliveries within an unprecedented 50-minute timeframe, catering to the spontaneous desires of trendsetters and fashion mavens seeking eleventh-hour wardrobe enhancements.
Half of Ole's delivery workers, who commute by vehicles in the suburbs and by bicycles in the city, are women, some of whom are FIT fashion students or models. As Gal Aharon, Ole's Co-Founder, told The Post, "These are delivery people who are interested in fashion." They are directed to wait up to 15 minutes outside an apartment complex and are outfitted with black T-shirts bearing the Ole emblem and branded bags. If customers take longer, Ole sends a notification informing them that their 15 minutes are up. However, this rarely happens as customers generally know someone is waiting.
Source: The Post
A subtle shift occurs for those who prefer a delayed rendezvous with their fashion finds— a choice embraced by around 40% of Ole's esteemed clientele. The complete order is temporarily accounted for, resonating with the principle of anticipation. This meticulous process ensures that your selections are reserved until you beckon Ole to retrieve any items that may not align with your sartorial vision.
One of Ole's most attractive features is its try-and-buy service, which allows customers to pay for what they keep and return unwanted items on the spot. This not only cuts down on the rate of returns but also saves valuable merchandise time, which would otherwise not be available for someone else to purchase. When clients have approved the transaction and have decided whether to retain the products or return some, the delivery personnel are asked to depart. The merchandise arrives in boxes, and the store steams dresses before being neatly folded into the packaging for their brief journey.
Ole's ingenious business model thrives on a symbiotic relationship with partnering shops, marking a new era in fashion commerce. Earning a commission for every item sold through its platform, Ole bridges the gap between style-seekers and retailers, redefining the shopping experience. At an average transaction value of approximately $400, this innovative collaboration is celebrated by both shoppers and boutiques alike. Retailers view Ole as a coveted amenity for their loyal patrons, igniting sales and fostering a loyal customer base.
Source: TikTok
Sofia Ajodan, Simkhai's Vice President of Merchandising and Sales, unveils the transformative impact of Ole on their SoHo boutique, "It's a sales driver for us. A typical return might take two weeks to return to the store, which is critical selling time we miss out on." Through Ole's seamless service, Simkhai connects with its premier clients, ensuring their most cherished merchandise promptly reaches them. By preserving this critical selling time, Ole becomes the catalyst for unlocking untapped potential.
In essence, Ole redefines fashion in NYC, democratizing designer elegance. Its unique try-and-buy, swift delivery, and expert couriers make it the ultimate choice for style lovers. As its retailer network flourishes, Ole cements its stature as the go-to hub for designer fashion, shaping NYC's style scene. So, what are you waiting for to download it?