Kylie Jenner has been in the headlines non stop recently, over her romance with Timothee Chalamet and through Kylie Cosmetics. Although Jenner has solidified herself as a business mogul and A lister, she is expanding her businesses through a new fashion line called Khy, the name being a playful spin on her nickname, Ky. The brand is described as affordable luxury and features pieces true to Jenner's own style that will be available next month.
Jenner told the Wall Street Journal, "The whole line is really inspired by my personal wardrobe, and the different moods that I’m in." Recently, fans have noticed more black elements in Jenner's wardrobe and the line seems to continue the momentum. The first piece introduced to the public was a black faux-leather trench coat that Jenner wore in a picture posted on her Instagram with the caption, "meet khy." Jenner went onto post a mirror selfie in a faux-leather mini dress from the collection on her Instagram stories, writing, "coming soon" over it.
In an interview with the WSJ, Jenner made the intention behind the new line clear saying that the reason was to amplify voices for female designers. Jenner recalls going through recent designs for major fashion houses and being disappointed at the lack of women creatives, especially in affordable luxury, according to the WSJ interview. Specifically, she thought, "OK, if no one is going to support female designers, I’ll have to take matters into my own hands."
Source: Wall Street Journal
On the cover of WSJ, Jenner wore a satin body suit from the collection, with a geometric design at the mid riff, as she drank from a Coca-Cola can. In another picture from the shoot, she wore a satin overcoat on top of the faux-leather mini. Jenner also showed off some trousers, presumably from the collection, as well as some pieces from her recent collaboration with Diesel.
Jenner also revealed that she will be working with her mom, Kris Jenner, and Emma and Jens Grede, the powerhouse couple behind SKIMS, Good American, etc. The first collection, featuring thirteen pieces, some faux-leather pieces and some nylon-and-elastane “base layers,” created with Berlin design duo, Nan Li and Emilia Pfohl, known best for their "pornographic fashion" through fashion label, Namilia. Khy will reportedly continue to feature guest designers while Jenner overlooks creative direction.
The collection will drop on Khy's website (khy.com) on November 1st. The price point ranges from $48 to a $198, the least and most expensive items being a pair of gloves and the trench coat, respectively. The sizes for the collection range from XXS to 4X, which Sports Illustrated Swimwear model, Hunter McGrady, celebrated in the Instagram section of one of Khy's posts, writing "Freaking BRAVO for going to a 4X!" Along with the previously announced pieces, it includes several faux-leather items including pants, a geometric cropped top, a strapless dress, a hoodie and leggings.
Khy comes at a time in Jenner's career when she is a bona fide fashion icon through recent moments like the Schiaparelli lion head dress and a recent black crop top and trousers look. Fans seem to be excited about the line, from the size range to the actual designs, and it is safe to say that there will be a long line of people waiting for a piece of Khy.