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Source: iStock

Welcome to the resurgence of self-tanners, where a perfect blend of Barbiecore, latte makeup, heightened aging awareness, and new noughties have given rise to a cocktail of summer trends. Embracing the best of these influences, self-tanner is back with a bang and more popular than ever. But fear not; this time, the tangerine-hued disasters of the past are nowhere to be found. Instead, we are treated to a golden glow that fits perfectly into today's beauty world.

Gone are the days of thick, overpowering self-tanners that left us with an unpleasant odor. In 2023, self-tanning products have evolved to meet the demands of modern beauty enthusiasts. Say goodbye to messy applications and welcome hyper-concentrated droppers seamlessly blending into your skincare routine. These innovative formulations allow for buildable shades, giving you complete control over achieving your desired sun-kissed effect.

And that's not all – the latest self-tanning mousses and mists are a dream to work with, ensuring a flawless and streak-free finish. The best part is that they are enriched with skin-loving additives, like Vitamin C and Vitamin E, to nourish and care for your skin while giving you that enviable glow. With these products, you can confidently embrace the self-tanner trend, knowing your skin will look radiant and well-nourished.

The evolution of self-tanners has significantly improved, particularly in color options. Gone are the days of limited choices that resulted in overly orange and concentrated hues. Makeup artist Christine Cherbonnier recalls how the '90s offered only light, medium, and dark shades, which could have been better. However, today's self-tanners boast an impressive range of shades with more olive and red undertones, a game-changer, especially for those with fair skin. This increased diversity in shade ranges ensures a more natural and flattering look for everyone.

Source: Bondi Sands

Moreover, the modern self-tanning industry has taken significant strides towards inclusivity. Brands like Bondi Sands now offer a wide selection of enhancing hues that cater to all skin tones. From fair to deep complexions, everyone can find a suitable match. Notably, the caramel shade, specifically designed for deeper skin tones and featuring a yellow-golden color, showcases the dedication to providing options for diverse individuals.

The impact of these advancements can be seen in the sun-kissed looks seen during the Barbie press tour. For instance, Margot Robbie achieved her radiant glow using a combination of Chanel products, including the Les Beiges Healthy Glow Foundation in BD41. Additionally, makeup artist Pati Dubroff swears by the Isle of Paradise Self Tanning Natural Face Drops, expertly blending them with serums or moisturizers to add a touch of color to her complexion and that of her clients.

Source: Chanel Source: Sephora

Discover the magic of self-tanner, your secret weapon to try the trendy latte makeup look that Hailey Bieber made famous. Tanielle Jai, the talented makeup artist behind the effortlessly burnished beauty look that sparked the viral makeup trend, emphasizes that faux tans often boast olive undertones, perfectly complementing the coveted caramel tones for a stunningly natural finish.

However, the self-tanners resurgence isn't solely about achieving a summer-ready glow; it also addresses crucial health concerns. In today's world, we are increasingly aware of the dangers of excessive sun exposure, which can lead to skin cancer and accelerated aging. Opting for a faux glow with self-tanner emerges as the preferable and, more importantly, safer option.

Alarming statistics from the American Cancer Society reveal that approximately 5.4 million basal and squamous cell skin cancers are diagnosed annually in the U.S., impacting around 3.3 million Americans, with some individuals facing multiple occurrences of these cancers. The risks don't end there; dermatologists caution that prolonged sun exposure without ample SPF protection can trigger photoaging, dark spots, changes in skin texture, the hastening of fine lines, and other undesirable effects. In light of these concerns, embracing the self-tanner trend allows you to achieve a radiant and sun-kissed appearance without compromising your skin's health.

To achieve maximum bronze, select the perfect product for you, and ensure your skin is tan-ready. You have to prep your skin correctly, and it's pivotal to exfoliate, dry, and apply your chosen self-tanner to product-free skin via a spray nozzle or brush. Those not quite ready to commit to even a temporary tan can recreate the effects (at least in part) with the help of a favorite bronzer. A summer glow without the risks—what’s not to love?

The revival of self-tanners represents a seamless blend of beauty trends and health-conscious choices. Thanks to enhanced formulations, diverse shade ranges, and a focus on skincare, self-tanners have emerged as the ultimate solution for attaining a beautiful and radiant glow. This trend exemplifies the pinnacle of modern beauty innovation and responsible self-care. So, why wait longer to embrace this incredible way of achieving a natural and sun-kissed tan? It's time to glow confidently and take care of your skin in the best possible way. Take the opportunity to indulge in a safe and stunning tan that complements your unique beauty.

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